Gamelink is in the news this month. Find out why journalists in the industry call Gamelink “the Dominator” …
“We focus on converting the customer by giving them what they want. There is a crowd out there that just wants the lowest price, and that’s not really our market. We’ve spent years and millions of dollars building an infrastructure that nobody in the industry comes close to. We use the same kind of algorithms that Amazon uses in delivering a massive catalog to an audience.”
The year 1993 was a seminal time for Ilan, CEO of the hugely successful online adult retailer, GameLink.com. He’d been working in the hotel business, and as he puts it, “I was bored. That’s a business where you’re surrounded by people all day long.”
…Ilan guided GameLink through its baby steps in his free time, from the spare bedroom of his apartment overlooking Lombard Street in San Francisco. Initially, he sold video games, but quickly realized that he stood little chance to make a profit against conglomerates like Toys-R-Us.
So later that year, he switched to selling videotapes on the free access BBS, which he claims was the first time that was done on e-commerce.
…And the business of GameLink right now is still booming — more than 50,000 movies and about 500 new titles are added every week to its bulging catalog. It’s the new 900- pound gorilla of adult e-commerce.
The GameLink formula is deceptively simple. It sells movies in different formats, so the customer can buy in DVD, stream the movie on a computer, or download it. The key is how GameLink allows the customer to find the right movie in a preferred niche in as few clicks as possible. This is done through GameLink’s state-of-the-art Beta Search engine…
